The problem we kept hitting
Link analysis is essential, expensive, and strangely closed. The market leaders charge $49–$450/month, their free tiers are tiny (Moz offers 10 backlink lookups a month), and their scores are black boxes. Meanwhile the free, authoritative source of your own link data — Google Search Console — caps its links report at 1,000 rows, exposes no backlink data via its API, and gives you messy CSVs that most people end up hand-wrangling in a spreadsheet.
We kept watching SEOs, site owners, and small agencies do the same thing over and over: export links from GSC or Ahrefs, paste them into Sheets, and manually count anchor types, hunt for spammy domains, and format disavow files. That's slow, error-prone, and — worse — it means sending sensitive client data into yet another SaaS.
Our answer
BacklinkingTools is a set of free, private, in-browser tools that do that analysis instantly: anchor-text auditing with benchmarks, a transparent link-quality rubric, a correct-by-construction disavow generator, a GSC links parser, a link health checker, and outreach helpers — all grounded in a published methodology and honest about what the numbers can and can't tell you.
What we do and don't do
- We do analyze the link data you already have, wherever it came from.
- We don't crawl the web, operate a link index, or resell anyone's data. (That's also why we're free — indexing is what costs $450/month.)
- We don't require accounts, emails, or credit cards.
- We don't sell or share your data — most tools never send it to us at all.
- We do publish every score and benchmark, with sources.
How we sustain this
The tools are free and will stay free. As the platform grows we may add optional, clearly-labeled paid capabilities (bulk processing, saved projects, team workspaces, API access) — but the core toolkit and the methodology will remain free and public. We'll never monetize by selling your data or by selling links; both are against everything this site stands for.
Roadmap
- Now: the eight tools, methodology, and research library.
- Next: saved projects & campaign dashboards (local-first, still private).
- Later: Common Crawl-powered lookups, GSC API sync for bigger-than-1,000-row analysis, and a lost-link monitor.
Credits & sources
Our benchmarks draw on published research from Ahrefs, Semrush, Moz, Majestic, Google's public documentation (including the December 2022 link spam update), and practitioner studies. Full citations live in our methodology and in each blog post.